CREATIVE STRATEGIST / DESIGNER / PRODUCERI help brands define how they look, sound and show up across identity, web, social & more.
Hi, I’m Sabrina
I’m a creative leader who helps ideas take shape — visually, strategically, and thoughtfully. For the past 15+ years, I’ve worked across brand identity, illustration, content, and creative direction, partnering with tech companies, publications, consumer brands, and creative teams.
My work spans everything from brand identities and websites to campaigns, content, and creative strategy. I think holistically, move quickly, and care deeply about how all the pieces connect — not just how things look, but how they land.
I bring a founder’s mindset, a strong sense of taste, and a collaborative approach to every project. I’m at my best when I’m helping people clarify what they’re trying to say, then translating that vision into design, storytelling, and systems that actually work in the real world.
Alongside freelance work, I’m currently a Content Strategist & Producer at Pattern, where I help shape brand storytelling and creative across social.
CURRENTLY CREATING ORGANIC CONTENT FOR ↓
60-MIN CREATIVE STRATEGY CALLLet’s BRANDSTORM
A live 1:1 session to spark ideas, bring clarity, and direction to anything you're building — from naming and offers to brand visuals, launch ideas, or narrative refinement. Bring messy — we’ll turn it into momentum together.
Ways We Can Work Together
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Brand & Visual Identity
Logos, websites, campaigns, content — whatever the format, I design brands that are cohesive, aligned, and built to connect with real people.
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Creative Marketing Direction
Have a vision but need help shaping it? I bring strategy, big-picture thinking, and creative translation — turning ideas into design, copy, and concepts that actually land.
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Creative Execution & Systems
Think of me as on-call creative support: infographics, icons, UI polish, content design, deck formatting, layout overhauls — whatever your brand needs to look sharper and communicate better.
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![Portraiture & Illustration]()
Portraiture & Illustration
From portraits to full-page editorials, my illustration style is colourful, detailed, and story-led — trusted by clients including The New York Times, IBM and TD Bank.
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Social & Content Creation
Since 2012 I’ve been a content creator and natural visual storyteller on Instagram & any digital platform that arises. I can help with strategy, creative direction and execution.
My work has been recognized by The Society of Illustrators, Applied Arts, Computer Arts, and the Adobe Design Achievement Awards, with multiple features on Behance.
Accolades aside, I feel my best when I’m let loose to create whole brand worlds that feel cohesive and complete.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Most of the time, you’ll find me with my partner Mike and my pup Piper, relaxing in my wood-fired sauna, or galavanting in the mountains and beaches of Whistler. Sometimes you can find me writing for Canoe.com & other publications.
Wherever I am, I’d love to hear from you.