
Sabrina’s Services
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Light Brand Refresh
For brands with a visual identity that just needs a glow-up. → CAD $2,000–$5,000
Includes:
Moodboard & visual inspiration
Updated colour palette & typography
Logo refinement (not a full redesign)
2–3 brand assets refreshed (e.g., IG templates, packaging tweak, product labels)
Mini brand guide (PDF)
Foundational Brand Design
A from-scratch visual identity rooted in strategy and style. → CAD $4,500–$9,000
Includes everything in the above, plus:
Brand strategy call + questionnaire
Moodboards & visual direction
Logo suite (primary, alt, favicon)
Brand colour palette + typography
Graphic assets (IG icon, icons, packaging, etc.)
Brand guide PDF
Creative Direction & Ecosystem Buildout
A high-touch, collaborative partnership that develops your full brand ecosystem, creative campaigns, and content. → CAD $9,500+
Includes:
Everything in Tier 2, plus:
Packaging suite
Art direction for photo/video content
E-commerce page mockups (Figma)
Social media and email newsletter templates
Support across product launches, rollouts, and brand storytelling
Ongoing creative consulting (retainer or set sprint)
À La Carte Creative Services
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Website Design
From Figma mockups to polished builds in Squarespace, I design sites that don’t just look good—they convert visitors and share your story.
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Brand Naming
Finding the right name is half poetry, half strategy. I’ll uncover a name and tagline that feel inevitable—like it was always meant to be yours.
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Illustration + Design
From editorial spreads to packaging art to social campaigns, I create visuals that get noticed and remembered.
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Spatial/Interior Concepting
Through moodboards, palettes, and e-consults, I help you bring clarity and cohesion to your home, studio, or retail environment.
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Editorial + Social Marketing
Need magnetic content? I write, design, and concept blog posts, campaigns, and scroll-stopping social pieces that keep your audience leaning in.
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Copywriting (Newsletters + Posts)
Words matter. I craft emails, posts, and product stories that sound like you—only sharper, smarter, and impossible to ignore.
You're not hiring an agency. You're working with a creative partner.
Hi, I’m Sabrina — a designer, writer, former HGTV host, and multi-hyphenate creative.
I’ve spent 15+ years working in creative in fields spanning media, tech, advertising, television and film production and more.
From naming to packaging, strategy to storytelling — I see the whole picture. And I bring both your brand’s vision and vibe to life.