Me In a Nutshell
Hiya, I’m Sabrina Smelko — an ever-curious multi-passionate creator, wellness coach, and entrepreneur on a mission to help you reconnect with your true self & live a more natural, aligned life.
MY JOURNEY
After graduating with Honours and my Bachelor of Applied Arts from Sheridan Institute, I spent 2012 to 2016 exploring diverse creative roles in art, advertising, tech, and publishing.
I had the honor of illustrating for prestigious publications like The New York Times and The Globe and Mail, writing ads and creating social content for brands like Cadbury as an Art Director, designing for companies such as Mozilla and Rogers, and contributing to Design*Sponge and Computer Arts Magazine as an Editor.
Throughout this time, I was invited to teach illustration and visual design at Sheridan and spoke at creative and entrepreneurial events across North America, including InfluenceTHIS, BlogPodium, and MakingItMiami.
My journey into television came as a natural extension of the connections I built as a blogger, where I interviewed notable figures such as Genevieve Gorder, Adam JK, Julia Marcum, and Colin & Justin.
On my blog, I documented DIY adventures while renovating my first home, and all of this eventually led to a guest appearance on W Network’s Game of Homes. This opportunity opened the door to co-hosting my own HGTV show, Save My Reno, from 2015 to 2018.
During this period, I also began making regular guest appearances on Cityline and Home To Win, and had sponsorship deals with Samsung, Wayfair, Oil of Olay, Dr. Scholls and Tempur-Pedic to name a few.
While I found success in my career, my personal wellness journey began calling for deeper attention. The constant hustle took a toll on my health, and I felt a disconnect between my creative life and my body. In 2016 I was diagnosed with Hashimotos, furthering my auto-immune journey with PCOS which made me take a deeper look at my health — physically and mentally.
In 2018, I decided to step away from the fast-paced industry and dive into holistic healing, mindfulness, and yoga. This shift led me to Southeast Asia, grounding myself in practices that support body-mind harmony. After experiencing a shift in my well-being, I pursued and earned my RYT-200 certification in Vinyasa and Pranayama from Vikasa Yoga in Thailand.
From this transformation and with knowledge of how to better take care of myself, I founded Heelr Wellness in 2021, a wellness brand designed to inspire and empower others to reconnect with themselves and live more naturally.
Heelr focuses on creating plant-based, environmentally conscious personal-care products that encourage everyday rituals to support mind, body, and spirit. The name was inspired by my blue heeler mix gal, Piper.
These days, you can find me coaching and personal training women over at Stronger Self where I empower you to reclaim your strength while embracing your softness, and through ongoing content creation on Instagram and YouTube.
Every Seven Years, You Have a Nearly NEW BODY.
Like nature, we are in a constant state of renewal, and every choice we make and action we take is either harming us or allowing our body’s natural healing process to occur. In seven years, we can be living in stronger, more resilient bodies, or we can be living out the results of our unhealthy habits…
This fact inspired me to rethink how I took care of my body, starting with my personal care products and rituals. After struggling to find a natural solution that still smelled great and worked, I launched Heelr in 2021, a line of natural goods for hair, skin, body, and soul, and in 2024, led to the inception of my podcast, Every Seven Years.
