WRITER / CREATIVE DIRECTOR / CURATOR OF BEAUTIFUL, USEFUL THINGS

My work sits somewhere between the editorial and the artistic.

As a curious curator with a discerning eye for design, I like the beautiful, strange and everyday stuff: the room that changes your mood, the ritual that keeps you sane, the object you can’t explain loving, the question that sends you down a three-hour research spiral.

I began my career in advertising as an art director before building an independent practice across illustration, writing and editorial design—contributing to publications including The New York Times, Computer Arts and Creative Bloq; designing magazines for Rogers Publishing; and creating work for brands including IKEA and Canadian Tire.

From there, I joined the editorial team at Design*Sponge, co-hosted HGTV Canada’s Save My Reno and became a recurring design and lifestyle expert on Cityline. Since then, I’ve founded and built the wellness brand Heelr, led identity and creative work for startups and global companies, and developed editorial and social content for modern audiences.

Today, I work as a writer, creative director and strategist—shaping ideas from first spark to final form. That might mean building a brand, developing an editorial concept, directing a campaign, writing a story or finding the sentence that makes the whole thing click.

Based in Whistler, BC, where I live in the forest, lift heavy things and remain professionally preoccupied with creating beautiful content and musing on rooms, rituals, typefaces and topics worth caring about.