Hiya, I’m Sabrina

I'm an ever-curious boundary-pushing creative leader with 15+ years of experience spanning product design, brand identity, illustration, content strategy, and creative direction. I thrive at the intersection of big vision and pixel-perfect execution.

With my diverse background spanning Illustrator, Animator, Designer, Writer, Art Director, HGTV host and founder of two consumer brands, I bring a unique blend of leadership, excitement, craft and deep curiosity to every role. Whether I’m shaping a digital product, directing a photo shoot, launching a new brand, or guiding a design team — I lead with strategy, clarity, and care.

Creative Ethos

I specialize in identifying the signal in the noise.

With a background in illustration, design and storytelling, I rally pixels and people around clear vision and craft the systems to support consistent execution across every touchpoint.

I’m equal parts visionary and builder. I can lead high-level strategy, but I also love getting in the weeds — designing a product interface, rewriting copy, storyboarding a campaign, or directing a photoshoot. I move fluidly between disciplines, always driving toward beauty and impact.

Career Highlights

Creative Director for McAfee Futures, where I developed an illustration system adopted org-wide and led accessibility-forward storytelling initiatives

UI Designer at Mozilla, creating a suite of over 300 emojis used on Firefox OS platforms globally

Art Director at The Hive Toronto, leading 360° campaigns for Cadbury, Kraft, Red Bull, and Jack Daniels

Senior Brand Designer at Arq, managing high-level branding, packaging design and website / digital content design across multiple clients

Contributor & Editor for Design*Sponge, National Post, and Computer Arts Magazine

On-Air Host for HGTV Canada and Cityline, appearing in national TV spots and branded campaigns with Samsung, Dr. Scholls, Leon’s, Oil of Olay & more

Founder of Stronger Self & Heelr, building both wellness brands from the ground up — from brand/identity design and packaging to eCommerce, marketing, and content strategy

Awarded Gold Medal from the Society of Illustrators; Behance / Adobe Design Achievement Awards ; Communication Arts, Applied Arts, The Globe and Mail, & more

My On-Screen Side Quest…

In 2015, my blog and content creation led to a guest appearance on W Network’s Game of Homes, which opened the door to co-hosting the HGTV Canada’s hit series Save My Reno for two seasons.

During this time, I regularly appeared on Cityline, guest-starred on Home To Win, and partnered with national brands like Samsung, Oil of Olay, Dr. Scholls, and Tempur-Pedic in both broadcast and digital campaigns.

I’ve also spoken at events including Wayfair’s Trade Tastemaker Awards (NYC), Making It Miami, BlogPodium, and The National Home Show — sharing insights on creativity, entrepreneurship, and design.

Links (In The Wild)

Interviews

Interviews ✺

The Silvercore Podcast — Apple or YouTube

Let’s Build Something

I’m currently open to senior design leadership and creative director roles with values-led, forward-thinking teams. I’m also available for freelance projects, especially brand identity design, creative consulting, and content strategy. Let’s connect if you’re seeking someone who can both dream big and deliver.

Email me