Hiya, I’m Sabrina
I'm an ever-curious boundary-pushing creative leader with 15+ years of experience spanning product design, brand identity, illustration, content strategy, and creative direction. I thrive at the intersection of big vision and pixel-perfect execution.
With my diverse background spanning Illustrator, Animator, Designer, Writer, Art Director, HGTV host and founder of two consumer brands, I bring a unique blend of leadership, excitement and deep creative craft to every role. Whether I’m shaping a digital product, directing a photo shoot, launching a new brand, or guiding a design team — I lead with strategy, clarity, and care.
Creative Ethos
I specialize in identifying the signal in the noise.
With a background in illustration, design and storytelling, I rally pixels and people around clear vision and craft the systems to support consistent execution across every touchpoint.
I’m equal parts visionary and builder. I can lead high-level strategy, but I also love getting in the weeds — designing a product interface, rewriting copy, storyboarding a campaign, or directing a photoshoot. I move fluidly between disciplines, always driving toward beauty and impact.
Career Highlights
• Creative Director for McAfee Futures, where I developed an illustration system adopted org-wide and led accessibility-forward storytelling initiatives
• UI Designer at Mozilla, creating a suite of over 300 emojis used on Firefox OS platforms globally
• Art Director at The Hive Toronto, leading 360° campaigns for Cadbury, Kraft, Red Bull, and Jack Daniels
• Senior Brand Designer at Arq, managing high-level branding, packaging design and website / digital content design across multiple clients
• Contributor & Editor for Design*Sponge, National Post, and Computer Arts Magazine
• On-Air Host for HGTV Canada and Cityline, appearing in national TV spots and branded campaigns with Samsung, Dr. Scholls, Leon’s, Oil of Olay & more
• Founder of Stronger Self & Heelr, building both wellness brands from the ground up — from brand/identity design and packaging to eCommerce, marketing, and content strategy
• Awarded Gold Medal from the Society of Illustrators; Behance / Adobe Design Achievement Awards ; Communication Arts, Applied Arts, The Globe and Mail, & more
My On-Screen Side Quest…
In 2015, my blog and content creation led to a guest appearance on W Network’s Game of Homes, which opened the door to co-hosting the HGTV Canada’s hit series Save My Reno for two seasons.
During this time, I regularly appeared on Cityline, guest-starred on Home To Win, and partnered with national brands like Samsung, Oil of Olay, Dr. Scholls, and Tempur-Pedic in both broadcast and digital campaigns.
I’ve also spoken at events including Wayfair’s Trade Tastemaker Awards (NYC), Making It Miami, BlogPodium, and The National Home Show — sharing insights on creativity, entrepreneurship, and design.
Links (In The Wild)
Interviews
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Interviews ✺
Let’s Build Something
I’m currently open to senior design leadership and creative director roles with values-led, forward-thinking teams. I’m also available for freelance projects, especially brand identity design, creative consulting, and content strategy. Let’s connect if you’re seeking someone who can both dream big and deliver.