Hi, I’m Sabrina

I’m a writer, editor, designer and creative director with a career that has wandered through advertising, tech, publishing, television, home design, wellness and brand storytelling. The through-line of my work is curation and translation: taking a desire, a feeling, a question, an idea or a space and figuring out what it means, why it matters, and how to make people care.

I started my career in marketing and advertising before building a freelance career across design, illustration and editorial, working with brands and publications including Mozilla, TD Bank and The New York Times. That path eventually led me to writing for Design*Sponge, co-hosting my own series on HGTV Canada and speaking at national home shows, with plenty of writing, designing and creative direction along the way.

Today, I live in Whistler, BC, where I design brands, create and write about the subjects I can’t stop circling: wellness, beauty, womanhood, home, design, food, culture, creativity and everyday rituals.