FROM IDEA TO IRLI craft resonant brands — from the way they look + feel to the lasting mark they make on every platform.
20,000+ assets delivered
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↑ social views by over 5,660%
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20+ brands launched
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20,000+ assets delivered ✦ ↑ social views by over 5,660% ✦ 20+ brands launched ✦
The SS Process¹ Discovery: chat + get clear on your needs + wants. Book a call ↗.
² Creation: play with ideas; think sketches, mood boards + rough drafts.
³ Making it real: deliver exactly what you need to launch or shine, be it a brand, content, or strategy.
Hi, I’m Sabrina
A creative multi-hyphenate with 15+ years experience.
Since 2012 I’ve worked within tech, advertising, publishing, marketing, and on creative teams of a shapes and sizes. I even moonlit as an on-air designer and host with HGTV Canada and Cityline.
My ever-curious ways have led me to working on everything from brand identities and websites to social content and marketing strategy. I think holistically, move quickly, and care deeply about how all the pieces connect — not just how things look, but how they land as well.
I bring a founder’s mindset, a strong sense of taste, and a collaborative approach to every project. Alongside working on freelance projects, I’m currently at Pattern Brands as their Social Strategist & Content Creator.
CURRENTLY CREATING ORGANIC CONTENT FOR ↓
Ways We Can Work Together
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Brand & Visual Identity
Logos, websites, campaigns, content — whatever the format, I design brands that are cohesive, aligned, and built to connect with real people.
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Creative Marketing Direction
Have a vision but need help shaping it? I bring strategy, big-picture thinking, and creative translation — turning ideas into design, copy, and concepts that actually land.
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Design Execution & Visual Systems
Think of me as on-call creative support: infographics, icons, UI bits n’ bobs, content design, deck formatting — whatever your brand needs to look sharper and communicate better.
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![Portraiture & Illustration]()
Illustration + Portraiture
From portraits to full-page editorials, my illustration style is colourful, detailed, and story-led — trusted by clients including The New York Times, IBM and TD Bank.
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Organic Social Strategy + Creation
Since 2012 I’ve been a content creator, obsessed with every new digital platform that arises. I can help with strategy, direction and production.
CREATIVE STRATEGY CALLLet’s BRANDSTORM
A 60 minute 1:1 session to spark ideas, bring clarity, and offer creative direction to anything you're building — from a web page or marketing ideas to social strategy, brand naming, launch ideas, whatever! Bring the messy — we’ll turn it into momentum together.
My work has been recognized by The Society of Illustrators, Applied Arts Magazine, Computer Arts Magazine, and the Adobe Design Achievement Awards, with multiple features on Behance.
Accolades aside, I’m at my best when I’m helping people clarify what they’re trying to say, then translating that vision into design, storytelling, and systems that actually work in the real world.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Most of the time, you’ll find me with my partner Mike and my pup Piper, relaxing at home in the sauna, or galavanting in the mountains and beaches of the Sea to Sky.
Wherever I am, I’d love to hear from you.