I’m interested in how we live, why we live that way, and how to make it all more beautiful.
I’m a writer/editor with a rare visual, wellness, media and brand brain — exploring beauty, womanhood, home, design, food, culture and the rituals that shape a life.
Writer & Editor
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Former Design*Sponge Editor
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HGTV Host
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Award-winning Illustrator
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Rabbit-Hole Follower
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Brand Fouder
Writer & Editor ✦ Former Design*Sponge Editor ✦ HGTV Host ✦ Award-winning Illustrator ✦ Rabbit-Hole Follower ✦ Brand Fouder
LATEST ESSAYS & STORIES
Hi, I’m Sabrina
I’m a writer, editor, designer and creative director with a career that has wandered through magazines, digital publishing, television, illustration, wellness and brand storytelling. The through-line is translation: taking a feeling, question, product, space or idea and figuring out what it means, why it matters, and how to make people care.
I was an editor at Design*Sponge, co-hosted HGTV Canada’s Save My Reno, contributed to Cityline as a design and lifestyle expert, and have written for publications including The National Post, Western Living, The Globe and Mail, Computer Arts, Leon’s Hello Yellow and more.
Today, I live in Whistler, BC, where I write about the subjects I can’t stop circling: wellness, beauty, womanhood, home, design, food, culture, creativity and everyday rituals.
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· Design*Sponge (Editor covering Life & Business, Interiors, Travel & more)
· Cityline (producing segments on home design, lifestyle & wellness)
· HGTV Canada (Host of Save My Reno, Guest Host on Home To Win)
· The National Post / Canoe (Editor, Shopping Essentials)
· Creative Bloq (Contributing Writer)
· Computer Arts Magazine (digital media musings)
· Leon's Hello Sunshine Magazine (lead editor & copywriter) -
· Wayfair Trade Tastemaker Awards - Speaker & Judge, 2017
· The Vancouver Home Show - Keynote Speaker, 2017
· The London Home Show - Keynote Speaker, 2016
· The Calgary Home Show - Keynote Speaker, 2016
· University of Miami / Wolfsonian Museum - Keynote Speaker, 2015
· Adobe Design Achievement Awards, 2014 & 2017
· Computer Arts Magazine - Digital Media Award, 2013
· The Society of Illustrators - Gold Medal, 2012
· Applied Arts Magazine - Illustration Award, 2012
WAYS I WORK
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01 ⟡ EDITORIAL
Essays, reported stories, service journalism, interviews, columns and editorial ideas about beauty, wellness, womanhood, home, design, food and culture.
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02 ⟡ SPEAKING & TEACHING
Panels, workshops, podcasts and conversations about creativity, wellness, movement, design, reinvention and modern life.
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03 ⟡ CREATIVE DIRECTION + EXECUTION
For founders, teams, brands and overthinkers who need sharper language, clearer direction and a more interesting way to say what they mean.
COLLABORATIVE ‘ANYTHING GOES’ CALLLET’S BRANDSTORM
A 60-minute creative session for founders, writers, brands and overthinkers who need clarity, direction or a sharper way to say what they mean.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Have a story, assignment, or strange little idea worth exploring?
I’m available for editorial commissions, contributing and staff opportunities, essays, speaking, podcast conversations and select creative collaborations.