A career that never stayed in one lane.

I've never been particularly interested in staying in one box. I've been much more interested in understanding how everything connects.

My career has taken me from editorial research and illustration to emerging technology, brand strategy, national television, and building businesses of my own. I've designed for Mozilla, written and edited for major publications, hosted television shows, developed brand identities, and helped consumer brands find their voice.

On paper, it might look like a few different careers. To me, it's always been the same curiosity.

I'm fascinated by how people think, what they value, how culture changes, and why certain ideas take hold while others disappear. I'm usually the person researching something long before I have a reason to, experimenting with a new tool, or noticing a shift that hasn't quite become a trend yet.

And I love the moment when all those seemingly unrelated observations begin to make sense. My creative background means I don't just recognize possibilities. I know what it takes to make them real.

I believe the best ideas come from paying attention.