\ AWARD-WINNING
BRAND DESIGNER AND ILLUSTRATOR WHO SEES BOTH THE FOREST AND THE TREES.
60-MIN CREATIVE STRATEGY CALLLet’s Brandstorm
A live 1:1 session to spark ideas, bring clarity, and navigate the forest and the trees for direction to anything you're building — from naming and offers to brand visuals, launch ideas, or narrative refinement. Bring messy — we’ll turn it into momentum together.
hi, I’m SABRINA
In a nutshell, I’m a multidisciplinary designer, illustrator, and creative strategist with 15+ years of experience building brands, campaigns, and digital experiences across tech, editorial, and consumer industries.
I specialize in helping founders and teams clarify their vision, then translate it into high-quality creative output — from visual identities and websites to brand systems, storytelling, and campaign concepts.
My work is fast, collaborative, strategic, and execution-ready. I bridge big-picture brand thinking with hands-on design and creative direction, so you don’t just get ideas and pretty pictures — you get assets that perform.
My background includes roles at Design*Sponge, Arq Studio, McAfee, Mozilla, and Sheridan College, plus working alongside teams at RocketAir, Barrows North America, IKEA, Wayfair, Rethink, Ogilvy & Mather, Saatchi & Saatchi and more.
I’ve also built and operated my own brands — including Heelr and Stronger Self — so I bring a founder’s mindset to every project.
Today, I bring my cross-industry and entrepreneurial experience to modern brands and agencies who want creative that’s not only beautiful — but clear, aligned, and built to convert.
OFFERINGS
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Brand & Experience Building
Logos, websites, campaigns, content — whatever the format, I design brands that are cohesive, aligned, and built to connect with real people.
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Creative Support
Think of me as on-call creative support: infographics, icons, UI polish, content design, deck formatting, layout overhauls — whatever your brand needs to look sharper and communicate better.
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![Portraiture & Illustration]()
Portraiture & Illustration
From portraits to full-page editorials, my illustration style is colourful, detailed, and story-led — trusted by clients including The New York Times, IBM and TD Bank.
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Creative Direction & Consulting
Have a vision but need help shaping it? I bring strategy, big-picture thinking, and creative translation — turning ideas into design, copy, and concepts that actually land.
READ MY MUSINGS
My work has been recognized by the Society of Illustrators (2012), Applied Arts Magazine, Computer Arts Magazine, the Adobe Design Achievement Awards, and featured multiple times on Behance for illustration and icon design.
But beyond the accolades, what matters most to me is creating beauty — caretaking ideas to take root in ways that feel true, grounded, and aligned.
My process involves lots of inspiration-hunting, feverish pen-to-paper sketching, and pixel-perfecting followed by chunks of restorative down-time in nature, the sauna, pools of water, and in the garden.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Most of the time, you’ll find me with my partner Mike and my pup Piper, relaxing in my wood-fired sauna, or galavanting in the mountains and beaches of Whistler. Sometimes you can find me writing for Canoe.com & other publications.
Wherever I am, I’d love to hear from you.