WRITER, CREATIVE DIRECTOR, TEACHER & TRAINER EXPLORING DESIGN, WELLNESS & HOME LIFEI’m interested in how we live, why we live that way, and how to make it all more beautiful ☺
I love to write stories, shape ideas, teach what I know and help folks get more wild, well & real.
Former Design*Sponge Editor, HGTV Host
✦
Award-winning Illustrator
✦
Editor & Creative Director
✦
Rabbit-Hole Follower
Former Design*Sponge Editor, HGTV Host ✦ Award-winning Illustrator ✦ Editor & Creative Director ✦ Rabbit-Hole Follower
LATEST STORIES
Hi, I’m Sabrina
I’m a writer, editor, designer and creative director with a career that has happily wandered through magazines, advertising, illustration, television, design, wellness, digital media and marketing.
From 2013–2016, I was an Editor at Design*Sponge, penning my own columns including Comfort Zone and Monday Mood, in addition to contributing to Biz Ladies, Interiors and Travel columns. Alongside writing, I've work as a designer at myriad major Canadian magazines including Canadian Business, written for publications including The Globe and Mail, Western Living, National Post, and Computer Arts, co-hosted an HGTV series, and spent several years producing and sharing design and lifestyle content on Cityline.
As a perpetual seeker of wellbeing, I became a certified Yoga and Breathwork Teacher (RYT-200) in 2018 and in 2024, became a NASM-Certified Personal Trainer.
Today, I’m based in a cabin in Whistler, BC, writing and thinking about how we live: our homes, bodies, habits, identities, choices and environments.
WHAT I DO
-
![]()
01 ⟡ EDITORIAL
I love to write about design, wellness, womanhood, food, travel, culture and life at home.
I’m available for individual commissions, recurring columns, contributing relationships and the right editorial team.
-
![]()
02 ⟡ SPEAKING
Panels, workshops, classes, podcasts and conversations about creativity, design, the home, wellness, movement and modern life.
My background spans editorial, television, design and fitness—which makes for some interesting intersections.
-
![]()
03 ⟡ CREATIVE DIRECTION + BRANDSTORMING
For founders, teams, or anyone with something good that needs creative direction and clarity.
I offer intensive Brandstorm sessions as well as select identity, positioning and creative direction projects.
CREATIVE STRATEGY CALLLET’S BRANDSTORM
A 60 minute 1:1 session to spark ideas, bring clarity, and offer creative direction to anything you're building — from a web page or marketing ideas to social strategy, brand naming, launch ideas, whatever! Bring the messy — we’ll turn it into momentum together.
SELECTED EDITORIAL HISTORY
Design*Sponge · HGTV Canada · Cityline · The Globe and Mail · Western Living · The National Post · University of Miami / Wolfsonian Museum · Computer Arts Magazine · The London Home Show · The Vancouver Home Show · The Calgary Home Show · Computer Arts Magazine · Leon's· Pattern BrandsI’ve worked inside publications, agencies, television an event productions and brands — which means I know how ideas are conceived, commissioned, made, edited, approved, occasionally ruined by committee, and — when everything goes right — turned into something people genuinely find value in.
My work has been recognized by The Society of Illustrators, Applied Arts Magazine, Computer Arts Magazine, and the Adobe Design Achievement Awards, with multiple features on Behance.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Have a story, assignment, stage, class or great idea with my name on it?
I’m available for editorial commissions, contributing and staff opportunities, speaking, teaching and select creative or brand collaborations.