WRITER, CREATIVE DIRECTOR, TEACHER & FITNESS TRAINER EXPLORING DESIGN, WELLNESS & HOME LIFEI’m interested in how we live, why we live that way, and how to make it all more beautiful ☺
I love to write stories, shape ideas, teach what I know and help folks get more wild, well & real.
Former Design*Sponge Editor, HGTV Host
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Award-winning Illustrator
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Editor & Creative Director
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Rabbit-Hole Follower
Former Design*Sponge Editor, HGTV Host ✦ Award-winning Illustrator ✦ Editor & Creative Director ✦ Rabbit-Hole Follower
LATEST STORIES
Hi, I’m Sabrina
I’m a writer, editor, designer and creative director with a career that has happily wandered through magazines, advertising, illustration, television, design, wellness and digital media.
From 2013–2016, I was an editor and designer at DesignSponge. I've designed for major Canadian magazines, written for publications including The Globe and Mail, Western Living, National Post, Canoe and Computer Arts, co-hosted an HGTV series, and spent several years sharing design and lifestyle ideas on Cityline.
Today, I’m based in a cabin in Whistler, BC, writing and thinking about how we live: our homes, bodies, habits, identities, choices and environments.
As a perpetual seeker of wellbeing, I’m also a certified Yoga and Breathwork Teacher (RYT-200) and NASM-Certified Personal Trainer.
WHAT I DO
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01 ⟡ EDITORIAL
Features, essays, interviews, columns, reported stories and ongoing contributing or staff roles.
I write about design, wellness, womanhood, food, travel, culture and life at home. I’m available for individual commissions, recurring columns, contributing relationships and the right editorial team.
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02 ⟡ SPEAKING
Panels, workshops, classes, podcasts, television and conversations about creativity, design, the home, wellness, movement and modern womanhood.
My background spans editorial, television, design and fitness—which makes for some interesting intersections.
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03 ⟡ CREATIVE DIRECTION + BRANDSTORMING
For founders, teams, podcast hosts, anyone with with something good that needs creative direction and clarity.
I offer intensive Brandstorm sessions as well as select identity, positioning and creative direction projects. Less agency processes; more figuring out the sharpest version of what you're trying to make.
CREATIVE STRATEGY CALLLET’S BRANDSTORM
A 60 minute 1:1 session to spark ideas, bring clarity, and offer creative direction to anything you're building — from a web page or marketing ideas to social strategy, brand naming, launch ideas, whatever! Bring the messy — we’ll turn it into momentum together.
SELECTED HISTORY
Design*Sponge · HGTV Canada · Cityline · The Globe and Mail · Western Living · The National Post · Canoe · Computer Arts Magazine · The London Home Show · The Vancouver Home Show · The London Home Show · Rogers Publishing · RocketAir · MMGY Origin · Pattern BrandsI’ve worked inside publications, agencies, television an event productions and brands — which means I know how ideas are conceived, commissioned, made, edited, approved, occasionally ruined by committee, and — when everything goes right — turned into something people genuinely find value in.
My work has been recognized by The Society of Illustrators, Applied Arts Magazine, Computer Arts Magazine, and the Adobe Design Achievement Awards, with multiple features on Behance.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Have a story, assignment, stage, class or great idea with my name on it?
I’m available for editorial commissions, contributing and staff opportunities, speaking, teaching and select creative or brand collaborations.