
Zip & Zen
BRAND & IDENTITY DESIGN β PACKAGING DESIGN β WEBSITE DESIGN β PHOTOGRAPHY DIRECTION
While working as a Senior Designer at Arq Design Studio, I led the brand, packaging, and digital design for Zip & Zen, a wellness brand offering natural supplements for total body balance.
I developed a visual identity that reflected the brandβs ethos of holistic wellness with a vibrant, approachable edge β striking a balance between energetic and calming. From logos and typography to colour palette and packaging, I designed every touchpoint to feel unique, clean, and rooted in nature.
I also directed the photography art direction, ensuring the visuals told a cohesive story across the brandβs packaging and website.
The result was a polished, contemporary brand system that positioned Zip & Zen as a confident new player in the wellness space.
Photography: Hayley Laidlaw
Creative Direction/Studio: Arq Design Studio