Small-production agility + mighty production thinking.

Strategic, social-first content made with the eye of a creative director and the speed of a creator.

I’m Sabrina Smelko — a multidisciplinary creative, brand strategist and on-camera talent with 15+ years across advertising, design, television, editorial and brand marketing. I concept, direct, style, shoot and create elevated content for brands without requiring a full production crew to make it happen.

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CREATIVE DIRECTOR ✦

BRAND + SOCIAL STRATEGIST ✦

HGTV HOST ✦

ON-CAMERA TALENT ✦

AWARD-WINNING DESIGNER ✦

CONTENT CREATOR ✦

CREATIVE DIRECTOR ✦ BRAND + SOCIAL STRATEGIST ✦ HGTV HOST ✦ ON-CAMERA TALENT ✦ AWARD-WINNING DESIGNER ✦ CONTENT CREATOR ✦

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Want to go down the rabbit hole?

Explore my Instagram →
Kitchen/Food content →
Towel content →

I know what makes a big shoot work — and what doesn’t need a big shoot.

I’ve spent 15+ years making things for people to look at, click on, buy and remember — across advertising, television, editorial, design and social.

I’ve worked on productions with crews, sets, stylists, agencies and five-figure budgets. I’ve also concepted, styled, shot and edited campaigns myself with little more than a camera, a good location and an idea worth making.

That range is the advantage.

I understand what goes into a traditional production — creative direction, composition, styling, storytelling, brand consistency, performance and all the tiny decisions that make something feel expensive — but I also know how to strip away everything that isn't actually necessary.

The result is content with big-production instincts, made at the speed and scale social actually requires.

  • ⟡ STRATEGY ⟡

    Brand positioning, social strategy, creative concepts, content pillars and campaign thinking.

  • ⟡ CREATIVE DIRECTION ⟡

    15+ years of art direction, design and visual storytelling — from first idea through final frame.

  • ⟡ PRODUCTION ⟡

    Concepting, styling, shooting, photography, video and editing without the overhead of a traditional crew.

  • ⟡ ON CAMERA ⟡

    Years of television hosting, branded content and natural product storytelling in front of the lens.

With a BAA in Illustration and 15+ years across advertising, brand design, television and creative direction, I now work across brand and social strategy for Pattern Brands — bringing that same mix of strategy, taste and hands-on making into every project I create.

Good creative should move something.

In my first month working across Pattern Brands’ portfolio, I was concepting and creating organic social for GIR, Miracle Made and Onsen — combining brand strategy with fast, platform-native production.

The goal wasn’t simply to make more content. It was to find the ideas, formats and hooks that could reach beyond each brand’s existing audience.

5,660%+ increase in views

96.7% from non-followers

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GET IN TOUCH ⤹

You don’t need a bigger production.

You need the right one.

Whether you need a single piece of standout content, a bank of social assets, a campaign concept or ongoing creative support, I can scale the process to fit the idea — without losing the thinking, taste or production value behind it.

Tell me what you’re working on: hello@sabrinasmelko.com

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