* BRAND & CREATIVE LEADER
I lead brands, teams, and creative systems that drive clarity, growth, and connection.
60-MIN CREATIVE STRATEGY CALLLet’s Brandstorm
A live 1:1 session to spark ideas, bring clarity, and direction to anything you're building — from naming and offers to brand visuals, launch ideas, or narrative refinement. Bring messy — we’ll turn it into momentum together.
hi, I’m SABRINA
I’m a brand and creative leader with 15+ years of experience shaping brands, campaigns, and digital experiences across tech, editorial, and consumer spaces. A true digital native, I bridge strategy and execution — guiding ideas from early vision to clear, high-performing creative in the real world.
I’ve led brand and creative work both independently and within teams, collaborating cross-functionally and helping people move faster with more confidence. I specialize in translating big ideas into cohesive brand systems — from identities and websites to campaigns, content, and creative direction — built to scale and perform.
With a sharp eye, a fast hand, and a founder’s mindset, I bring clarity, taste, and momentum to my work. The result isn’t just beautiful creative — it’s aligned, intentional, and effective.
OFFERINGS
-
![]()
Brand Direction & Evolution
Logos, websites, campaigns, content — whatever the format, I design brands that are cohesive, aligned, and built to connect with real people.
-
![]()
Creative Execution & Systems
Think of me as on-call creative support: infographics, icons, UI polish, content design, deck formatting, layout overhauls — whatever your brand needs to look sharper and communicate better.
-
![Portraiture & Illustration]()
Portraiture & Illustration
From portraits to full-page editorials, my illustration style is colourful, detailed, and story-led — trusted by clients including The New York Times, IBM and TD Bank.
-
![]()
Content & Brand Voice Strategy
Have a vision but need help shaping it? I bring strategy, big-picture thinking, and creative translation — turning ideas into design, copy, and concepts that actually land.
READ MY MUSINGS
My work has been recognized by the Society of Illustrators, Applied Arts, Computer Arts, and the Adobe Design Achievement Awards, with multiple features on Behance.
Recognition aside, my focus is on creating work with clarity and care — ideas shaped with intention, integrity, and a strong sense of place. My process moves between exploration and execution, balanced by time in nature, where the best thinking often begins.
GET IN TOUCH ⤹
GET IN TOUCH ⤹
Most of the time, you’ll find me with my partner Mike and my pup Piper, relaxing in my wood-fired sauna, or galavanting in the mountains and beaches of Whistler. Sometimes you can find me writing for Canoe.com & other publications.
Wherever I am, I’d love to hear from you.