Not an agency or AI — A curious, multi-passionate, award-winning creative who sees both the forest and the trees.
Designer, Illustrator & Brand Strategist
60-MIN CREATIVE STRATEGY CALLLet’s Brandstorm
A live 1:1 session to bring clarity, ideas, and direction to anything you're building — from naming + offers to brand visuals, launch ideas, or narrative refinement. Bring messy — we’ll turn it into momentum together.
Hi, I’m Sabrina :)
I’m a multidisciplinary designer, illustrator, and creative strategist with 15+ years of experience building brands, campaigns, and digital experiences across tech, editorial, and consumer industries.
I specialize in helping founders and teams clarify their vision, then translate it into high-quality creative output — from visual identities and websites to brand systems, storytelling, and campaign concepts.
My work is fast, collaborative, strategic, and execution-ready. I bridge big-picture brand thinking with hands-on design and creative direction, so clients don’t just get ideas and pretty pictures — they get assets that perform.
My background includes roles at Design*Sponge, Arq Studio, McAfee, Mozilla, and Sheridan College, plus partnerships with RocketAir, Barrows North America, IKEA, Wayfair, Rethink, Ogilvy & Mather, Saatchi & Saatchi and more.
I’ve also built and operated my own brands — including Heelr (natural personal-care) and Stronger Self (holistic strength & wellness) — which means I bring a founder’s mindset to every project. I don’t just design brands, I run them.
Today, I bring that cross-industry and entrepreneurial experience to modern brands and agencies who want creative that’s not only beautiful — but clear, aligned, and built to convert.
Offerings
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Brand & Experience Building
Logos, websites, campaigns, content — whatever the format, I design brands that are cohesive, aligned, and built to connect with real people.
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Creative Support
Think of me as on-call creative support: infographics, icons, UI polish, content design, deck formatting, layout overhauls — whatever your brand needs to look sharper and communicate better.
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![Portraiture & Illustration]()
Portraiture & Illustration
From portraits to full-page editorials, my illustration style is colourful, detailed, and story-led — trusted by clients including The New York Times, IBM and TD Bank.
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Creative Direction & Consulting
Have a vision but need help shaping it? I bring strategy, big-picture thinking, and creative translation — turning ideas into design, copy, and concepts that actually land.
READ MY MUSINGS
My work has been recognized by the Society of Illustrators, Applied Arts, Computer Arts, the Adobe Design Achievement Awards, and featured multiple times on Behance.
But beyond the accolades, what matters most to me is alignment — helping ideas take shape in ways that feel true, grounded, and whole. I approach creative work like a system, not a surface: balancing beauty, clarity, story, and nervous-system-level rightness so the final result doesn’t just look good — it feels good to interact with.
Get in Touch ⤹
Get in Touch ⤹
Most of the time, you’ll find me with my partner Mike and my pup Piper, relaxing in my wood-fired sauna, or galavanting in the mountains and beaches of Whistler. Sometimes you can find me writing for Canoe.com & other publications.
Wherever I am, I’d love to hear from you!