Visionary Creative Partner
I specialize in bringing new brands to life — and breathing fresh energy into existing ones. From naming and packaging to digital presence and story, I help businesses craft cohesive, emotionally resonant identities from the ground up.
With roots in illustration, design and wellness, I merge strategic thinking with soulful storytelling to create brands that don’t just look good, but feel right. Whether you're launching from scratch or evolving an existing concept, I’m your go-to creative ally for building something meaningful — with style, substance, and soul.
Past Collaborations
Over the years, I’ve collaborated with internal teams, agencies, and studios (including the below) to create campaigns and design systems across tech, media, wellness, security and finance.
Hi, I’m Sabrina.
I’m a multidisciplinary creative with a passion for purpose-driven design and building brands with depth.
With over 15 years of experience across illustration, art direction, editorial writing, brand strategy, and content creation, I help people translate ideas into beautifully clear experiences.
Whether you’re starting something new or evolving something established, I bring the energy, clarity, and care your brand needs to grow.
Creative Offerings
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Brand & Identity Design
Strategy-led visual identity systems — from naming and logo design to style guides, tone of voice, and full-spectrum execution.
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Graphic Design
Various posters, graphics, and artwork for editorial purposes.
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Realistic Illustration
For editorial, commercial, and branded content. Recognized by Society of Illustrators, Applied Arts & more.
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Flat Illustrative Works
For various publications, brands and uses since 2012.
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Social Content Creation
For various clients since 2017.
Wellness Offerings
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![Holistic Coaching (Stronger Self)]()
Holistic Coaching (Stronger Self)
→ A nervous system-rooted, strength-based coaching method that blends fitness, mindset, and lifestyle design.
→ Best for: folks ready to ditch burnout, build strength, and come home to themselves. -
![Heelr Wellness & Personal Care Products]()
Heelr Wellness
Shop Heelr, my brand of wellness tools and personal care products sustainably-created with love in Canada using locally sourced, natural plant-based ingredients.
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Right Where I Am
Reflections on slowing down, showing up, and shaping a life that feels like home. Because beauty, rhythm, and meaning can be found — and made — right where we are.
Get in Touch ⤹
Get in Touch ⤹
Most of the time, you can find me having fun with my partner Mike and my pup, Piper, relaxing in her wood-fired sauna, or out galavanting on the beaches and exploring the mountains of my Whistler backyard.
Book a Discovery Call
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Book a Brandstorm
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Contact Email
hello@sabrinasmelko.com