Multi-Disciplinary Creative, Coach & Wild Woman

I help brands, founders, and studios go from idea to IRL — fast, boldly, and beautifully.

From visual storytelling to campaign creative, I have a knack for spotting the gold in the chaos and inventing magnetic, visual worlds from scratch.

↖ Portfolio in Menu

↖ Portfolio in Menu

Past Collaborations

Over the years, I’ve collaborated with internal teams, agencies, and studios (including the below) to create campaigns and design systems across tech, media, wellness, security and finance.

Hi, I’m Sabrina.

I’m an intuitive, fast-moving creative with a gift for understanding the root and envisioning every branch — simplifying chaos and turning messy scraps into beautiful realities.

For over 15 years, I’ve led art direction, illustration, and brand development for everyone from indie founders to national brands.

I thrive in short, high-impact collaborations where I can craft strategy, guide creative, and bring beautiful, meaningful work to life — from concept through execution.

Currently: Writing for Canoe.com, Running Stronger Self, & as always seeking aligned collaborators for branding or creative projects of all shapes and sizes.

Creative Offerings

  • Brand & Identity Design

    Strategy-led visual identity systems — from naming and logo design to style guides, tone of voice, and full-spectrum execution.

    View Branding Projects

  • Graphic Design

    Various posters, graphics, and artwork for editorial purposes.

    View Design Projects

  • Realistic Illustration

    For editorial, commercial, and branded content. Recognized by Society of Illustrators, Applied Arts & more.

    View Illustrations

  • Flat Illustrative Works

    For various publications, brands and uses since 2012.

    View Works

  • Social Content Creation

    For various clients since 2017.

    Click Here
Hello@SabrinaSmelko.com

Wellness Offerings

  • Holistic Coaching (Stronger Self)

    Holistic Coaching (Stronger Self)

    → A nervous system-rooted, strength-based coaching method that blends fitness, mindset, and lifestyle design.

    → Best for: folks ready to ditch burnout, build strength, and come home to themselves.

    Visit Stronger Self
  • Heelr Wellness & Personal Care Products

    Heelr Wellness

    Shop Heelr, my brand of wellness tools and personal care products sustainably-created with love in Canada using locally sourced, natural plant-based ingredients.

    Shop Heelr.ca

  • Right Where I Am

    Reflections on slowing down, showing up, and shaping a life that feels like home. Because beauty, rhythm, and meaning can be found — and made — right where we are.

    Visit Substack

Get in Touch ⤹

Get in Touch ⤹

Most of the time, you can find me having fun with my partner Mike and my pup, Piper, relaxing in her wood-fired sauna, or out galavanting on the beaches and exploring the mountains of my Whistler backyard.

Book a Discovery Call
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Book a Brandstorm
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Contact Email
hello@sabrinasmelko.com