PROJECT 1: ICON REDESIGN
Freshbooks
I was hired to design a new icon set for Freshbooks to accommodate their rebrand without straying too far from their current set at the time, I worked with the team to build a new, scalable set from the ground up to be straightforward, playful, and approachable.
Using the iconic Freshbooks leaf as inspiration, the re-design maintained the brand’s approachable, quirky tone, while introducing refinement and legibility.
Before & After
PROJECT 2: BRAND LOOK + FEEL + ICONS
Ugo
I was hired to design the initial look and feel of a brand via creating a set of icons and establishing a colour palette for Ugo.
