Don’t Love It To Death

As the Lead Social Content Producer for Don’t Love It to Death, I concepted, copywrote, sourced, and executed dozens of launch-ready social assets — including carousels and reels — to set the creative tone for the campaign.

Collaborating closely with the creative team at MMGY Origin, I helped shape the overarching social strategy and messaging, ensuring every piece aligned with the campaign’s ethos and objectives.

A key challenge of this project was working without a budget for new asset creation — meaning no new shoots, no fresh visuals. I leaned into the limitations, sourcing and curating from the client’s existing library of assets, and crafting original, compelling creative within those constraints. Where necessary, I also shot supplemental content myself to elevate the overall quality and fill gaps in the visual narrative.

The result was a cohesive suite of impactful social content that launched the campaign successfully — and proved that creativity thrives within constraints.