Zip & Zen

While working as a Senior Designer at Arq Design Studio, I led the brand, packaging, and digital design for Zip & Zen, a wellness brand offering natural supplements for total body balance.

I developed a visual identity that reflected the brand’s ethos of holistic wellness with a vibrant, approachable edge — striking a balance between energetic and calming. From logos and typography to colour palette and packaging, I designed every touchpoint to feel unique, clean, and rooted in nature.

I also directed the photography art direction, ensuring the visuals told a cohesive story across the brand’s packaging and website.

The result was a polished, contemporary brand system that positioned Zip & Zen as a confident new player in the wellness space.