Willow

For Shop Under the Willow Tree, a Canadian retailer dedicated to showcasing handmade, sustainable goods from makers across the country, I crafted a warm, thoughtful brand identity that reflects their mission of meaningful, eco-conscious gifting.

I designed the logo and visual identity, developed and launched their e-commerce website, and wrote brand copy including their manifesto — weaving a narrative that celebrates Canadian creativity, sustainability, and the joy of connection through giving.

The result is a cohesive, heartfelt brand and digital experience that invites customers to shop with intention and pride.