BRAND MOOD BOARD
The Wild Kitchen is a food-led podcast exploring craft, culture, and tradition through intimate, long-form conversations. I partnered with founder and host Tiffany Bader to bring the project to life from the ground up — shaping not just how it looks, but how it lives in the world, including creation of her branded podcast audio track (listen below).
From the earliest stages, my role was to build a cohesive, sustainable brand ecosystem that could support the podcast long-term without feeling overproduced or performative. The goal was restraint, clarity, and emotional depth — letting food act as the entry point for story.
Scope of Work
The result is a thoughtful, editorial-feeling podcast brand with a clear point of view and a social presence designed to grow organically over time. Rather than chasing trends, The Wild Kitchen launches with a sense of place, rhythm, and intention — setting the foundation for a long-lasting media property.
This project reflects my approach to brand and social work: strategy first, aesthetics with purpose, and systems that make creativity sustainable.
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Defined the podcast’s brand voice, tone, and emotional territory, positioning food as the framing device for broader conversations about identity, culture, and tradition.
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Developed a warm, editorial visual system rooted in texture, quiet moments, and domestic ritual — designed to feel timeless rather than trend-driven.
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Created flexible cover art and badge variations that could live across platforms while remaining cohesive under the broader Silvercore umbrella.
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Built an evergreen social strategy focused on storytelling, process, and atmosphere — prioritizing moments over promotion and depth over volume.
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Designed a phased launch plan, including pre-launch seeding, launch-week content, and episode-by-episode social storytelling.
