CREATIVE & ART DIRECTION ⊛ ANIMATION & DESIGN

Wealthie

I developed a playful yet polished brand identity for wealthie, building on the idea of the lowercase w as a crown — a subtle, gift-like symbol of achievement that became central to the brand’s voice and gamified experience of “earning crowns.”

The visual identity paired this concept with nostalgic 8-bit-inspired graphics to resonate with adults while staying approachable and fun for kids — reflecting Wealthie’s mission of fostering healthy wealth-building habits from childhood.

I established the logo, brand fonts, and color palette, and produced a suite of GIFs, animations, infographics, and digital chiclets to bring the brand to life across its website and launch content.