Wealthie

FREELANCE CREATIVE & ART DIRECTION

I developed a playful yet polished brand identity for Wealthie, leaning into nostalgic 8-bit visuals to appeal to adults while staying approachable and fun for kids — reflecting the product’s focus on wealth-building from childhood. I established the logo, brand fonts, and color palette, and created GIFs, animations, infographics, and digital chiclets to bring the brand to life across their website and launch content.

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